Brazilian Netshoes, an online store specializing in sporting goods, arrives in Mexico during the Pan-American Games, in Guadalajara until October 31. This could not be a better time for the international expansion of the store, which is the largest e-commerce operation in Brazil, with about 5.8 million hits according to Comscore data. Americanas.com ranks second (5.37 million hits), followed by Submarino.com (5.36 million).
Headed by Mr. Rafael Flores, Netshoes Mexico has 75 professionals in customer service, logistics and commercial departments among others, and is expected to require investments of about US$ 22 million during the first year of operations. The store offers over two thousand Nike, Adidas, Reebok and Puma products, in addition to launching innovative items in real time.
Netshoes invested another US$ 17 million to launch its brand in Argentina, first country in the company’s internationalization plan, on October 1st. Besides the Netshoes.com.br portal, the group includes other online stores, such as the official soccer team stores (Corinthians, São Paulo, Palmeiras, Santos, Cruzeiro, Vasco and Atlético-PR), and manages the online stores of Puma, Havaianas, Globo Esporte, Saraiva Esportes, Timberland, Topper, Fascar brands, as well as the Sneakers and Soccer sections of the Americanas.com portal.
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