14 de Agosto de 2012 • 12:17
Soccer fans will be able to enter a raffle to win two tickets to the 2014 World Cup opening match, featuring Brazil
After Jabulani, the official match ball for the 2010 South Africa FIFA World Cup, became a big hit, Adidas decided to innovate and invited the public to choose the name of the ball to roll on Brazilian soccer fields during the 2014 FIFA World Cup. This is the first time that the company will be allowing the public to choose a product name.
However, soccer fans will not be able to suggest names. The sports goods manufacturer has created a special page on its own website for internet users to pick one out of three previously chosen names: Bossa Nova, Brazuca (a slang word meaning Brazilian) and Carnavalesca (Carnival fan). Voting, held jointly with Globo TV network, will be closing on September 2. The campaign was developed by Lew’Lara/TBWA.
FIFA’s long-time sponsor, Adidas started naming official World Cup balls in the 1970 Mexico World Cup, when Brazil became world champion for the third time, playing with the Telstar ball. Check below all World Cup ball names after 1970.
- Telstar Durlast (Germany/1974)
- Tango (Argentina/1978)
- Tango España (Spain/1982)
- Azteca (Mexico/1986)
- Etrusco Unico (Italy/1990)
- Questra (United States/1994)
- Tricolore (France/1998)
- Fevernova (South Korea and Japan/2002)
- +Teamgeist (Germany/2006)
- Jabulani (South Africa/2010)
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