<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="https://www.meioemensagem.com.br/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?><urlset
        xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/por-menos-automatismo-e-mais-dopamina</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T16:26:06+00:00</news:publication_date>
                <news:title>Por menos automatismo e mais dopamina</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/womentowatch/o-mundo-ainda-esta-distante-daquilo-que-prometeu-as-mulheres</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T16:10:00+00:00</news:publication_date>
                <news:title>O mundo ainda está distante do que prometeu às mulheres</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/spun-reforca-lideranca-com-roberta-coelho-e-italo-mingoni</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T15:40:46+00:00</news:publication_date>
                <news:title>Spun reforça liderança com Roberta Coelho e Ítalo Mingoni</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/shell-brasil-anuncia-joao-santos-rosa-como-presidente</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T15:37:11+00:00</news:publication_date>
                <news:title>Shell Brasil anuncia João Santos Rosa como presidente</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/comunicacao/campanhas-da-semana-marcas-impulsionam-sonhos</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T15:09:37+00:00</news:publication_date>
                <news:title>Campanhas da Semana: marcas impulsionam sonhos</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/o-que-esta-por-tras-da-venda-da-marc-jacobs-pela-lvmh</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T15:00:42+00:00</news:publication_date>
                <news:title>O que está por trás da venda da Marc Jacobs pela LVMH</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/comunicacao/subway-revive-a-viagem-para-volta-de-suas-saladas</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T14:58:04+00:00</news:publication_date>
                <news:title>Subway revive &amp;#8220;A Viagem&amp;#8221; para volta de suas saladas</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/womentowatch/o-mercado-espera-lideres-nao-apenas-tecnicos-em-esg</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T14:03:03+00:00</news:publication_date>
                <news:title>O mercado espera líderes, não apenas técnicos, em ESG</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/corridas-de-rua-sao-a-nova-aposta-da-natura</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T13:25:54+00:00</news:publication_date>
                <news:title>Corridas de rua são a nova aposta da Natura</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/olimpiadas/cob-e-vale-se-unem-em-parceria-de-impacto-social</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T12:30:40+00:00</news:publication_date>
                <news:title>COB e Vale se unem em parceria de impacto social</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/comunicacao/octane-e-gimc-firam-acordo-operacional</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T10:46:56+00:00</news:publication_date>
                <news:title>Octane e GIMC firmam acordo operacional</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/fernanda-soares-chega-para-liderar-o-rh-da-oliver-latin</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:03:41+00:00</news:publication_date>
                <news:title>Fernanda Soares chega para liderar o RH da Oliver Latin</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/tmc-confirma-a-transmissao-da-copa-do-mundo</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:03:11+00:00</news:publication_date>
                <news:title>TMC confirma a transmissão da Copa do Mundo</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/cris-moraes-amplia-operacao-com-novas-liderancas</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:03:06+00:00</news:publication_date>
                <news:title>Cris Moraes amplia operação com novas lideranças</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/opiniao/o-cmo-na-era-dos-algoritmos-liderar-ou-ser-liderado</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:00:56+00:00</news:publication_date>
                <news:title>O CMO na era dos algoritmos: liderar ou ser liderado</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/qualidade-e-inovacao-os-desafios-da-categoria-de-panetones</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:00:39+00:00</news:publication_date>
                <news:title>Qualidade e inovação: os desafios da categoria de panetones</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/sodexo-segmenta-portfolio-e-adota-modelo-multimarcas-no-brasil</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:00:28+00:00</news:publication_date>
                <news:title>Sodexo segmenta portfólio e adota modelo multimarcas no Brasil</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/por-que-a-folha-fechou-acordo-de-ia-com-google</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-15T06:00:22+00:00</news:publication_date>
                <news:title>Por que a Folha fechou acordo de IA com Google?</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/cannes/5a-edicao-do-perifalions-premia-tres-duplas-com-viagem-a-cannes</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T22:00:46+00:00</news:publication_date>
                <news:title>5ª edição do PerifaLions premia três duplas com viagem a Cannes</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/tmtl-contrata-joao-henrique-zabini-como-head-de-growth</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T19:57:34+00:00</news:publication_date>
                <news:title>TM&amp;#038;TL contrata João Henrique Zabini como head de growth</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/youdare-promove-juliano-almeida-a-diretor-criativo</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T19:55:27+00:00</news:publication_date>
                <news:title>YouDare promove Juliano Almeida a diretor criativo</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/pine-admite-mariana-riccioppo-como-diretora-de-atendimento</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T19:40:47+00:00</news:publication_date>
                <news:title>Pine admite Mariana Riccioppo como diretora de atendimento</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/festival-de-parintins-esportes-da-sorte-volta-em-2026</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T19:03:15+00:00</news:publication_date>
                <news:title>Festival de Parintins: Esportes da Sorte volta em 2026</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/fifa-decide-atracoes-de-1o-show-no-intervalo-da-final-da-copa</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T19:00:11+00:00</news:publication_date>
                <news:title>Fifa decide atrações de 1º show no intervalo da final da Copa</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/uber-moto-transforma-cera-no-brasileirao-em-desconto</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T18:40:20+00:00</news:publication_date>
                <news:title>Uber Moto transforma &amp;#8220;cera&amp;#8221; no Brasileirão em desconto</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/sulamerica-e-itaipava-patrocinam-sao-joao-no-parque-villa-lobos</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T18:36:51+00:00</news:publication_date>
                <news:title>SulAmérica e Itaipava patrocinam São João no Parque Villa-Lobos</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/nova-novela-da-globo-estreia-com-nove-marcas</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T17:45:48+00:00</news:publication_date>
                <news:title>Nova novela da Globo estreia com nove marcas</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/burger-king-troca-pepsi-por-coca-cola-e-acirra-concorrencia</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T16:16:16+00:00</news:publication_date>
                <news:title>Burger King troca Pepsi por Coca-Cola e acirra concorrência</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/womentowatch/sofia-calvit-campanhas-originais-nascem-de-associacoes-ineditas</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T15:30:19+00:00</news:publication_date>
                <news:title>Sofia Calvit: &amp;#8220;Boas campanhas vêm de associações inéditas&amp;#8221;</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/womentowatch/o-que-o-tempo-revela</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T14:13:30+00:00</news:publication_date>
                <news:title>O que o tempo revela</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/da-gondola-a-anvisa-a-disputa-de-mercado-entre-unilever-e-ype</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T13:28:21+00:00</news:publication_date>
                <news:title>Da gôndola à Anvisa: a disputa de mercado entre Unilever e Ypê</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/eudora-faz-movimento-inedito-em-quem-ama-cuida-da-globo</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T13:03:25+00:00</news:publication_date>
                <news:title>Eudora faz movimento inédito em &amp;#8220;Quem Ama Cuida&amp;#8221;, da Globo</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/porta-dos-fundos-abre-agencia-da-marketing-de-influencia</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T12:59:45+00:00</news:publication_date>
                <news:title>Porta dos Fundos abre agência de gestão de talentos</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/globo-chega-a-25-marcas-para-a-transmissao-da-copa</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T12:55:01+00:00</news:publication_date>
                <news:title>Globo chega a 25 marcas para a transmissão da Copa</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/bradesco-cria-superintendencia-de-reputacao-e-talkability</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T10:00:51+00:00</news:publication_date>
                <news:title>Bradesco cria superintendência de reputação e talkability</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/google-desbanca-apple-e-volta-a-ser-a-marca-mais-valiosa-do-mundo</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T09:30:44+00:00</news:publication_date>
                <news:title>Google desbanca Apple e volta a ser a marca mais valiosa do mundo</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/cristiano-ronaldo-entra-como-socio-no-braco-internacional-da-livemode</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T08:58:07+00:00</news:publication_date>
                <news:title>Cristiano Ronaldo se torna sócio do braço internacional da LiveMode</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/as-ambicoes-do-sbt-para-os-esportes</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T07:49:03+00:00</news:publication_date>
                <news:title>Apesar dos ativos inflacionados, SBT aumenta ambição com esportes</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/marketing/veja-sustentabilidade-publicidade</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:33:53+00:00</news:publication_date>
                <news:title>A estratégia de crescimento dos calçados Veja, sem publicidade</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/radio-mix-fecha-com-a-fifa-para-transmitir-a-copa-do-mundo</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:03:27+00:00</news:publication_date>
                <news:title>Rádio Mix fecha com a Fifa para transmitir a Copa do Mundo</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/grupo-ep-reforca-estrategia-multiplataforma</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:03:23+00:00</news:publication_date>
                <news:title>Grupo EP reforça estratégia multiplataforma</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/evertec-anuncia-vertical-dedicada-a-investimentos</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:03:17+00:00</news:publication_date>
                <news:title>Evertec anuncia vertical dedicada a investimentos</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/gente/roberta-reigado-e-a-head-of-business-da-shuffle-audio</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:03:00+00:00</news:publication_date>
                <news:title>Roberta Reigado é a head of business da Shuffle Audio</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/opiniao/o-audio-digital-nos-eua-ja-vale-o-digital-inteiro-do-brasil</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-14T06:00:25+00:00</news:publication_date>
                <news:title>O áudio digital nos EUA já vale o digital inteiro do Brasil</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/comunicacao/casas-bahia-promete-pix-a-cada-vitoria-do-brasil-na-copa</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-13T18:12:46+00:00</news:publication_date>
                <news:title>Casas Bahia promete Pix a cada vitória do Brasil na Copa</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/netflix-expande-plano-de-anuncios-e-cria-novos-formatos</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-13T17:29:57+00:00</news:publication_date>
                <news:title>Netflix expande plano de anúncios e cria novos formatos</news:title>
            </news:news>
        </url>
            <url>
            <loc>https://www.meioemensagem.com.br/midia/estadao-e-the-news-fecham-parceria-para-copa-e-eleicoes</loc>
            <news:news>
                <news:publication>
                    <news:name>Meio &amp; Mensagem</news:name>
                    <news:language>pt</news:language>
                </news:publication>
                <news:publication_date>2026-05-13T17:25:06+00:00</news:publication_date>
                <news:title>Estadão e The News fecham parceria para Copa e Eleições</news:title>
            </news:news>
        </url>
    </urlset>
<!-- XML Sitemap generated by Yoast SEO -->