Veja um resumo do melhor da Advertising Week/US

6 de outubro de 2015 - 9h29

After a week of Advertising Week dispatches from around New York City, here are the ones our readers read the most (as of Friday at 5:30 p.m.):

1. Why AOL’s Tim Armstrong Says Advertising Is About to Get ‘Exponentially More Expensive’.

He just signed up for a "fleet" of e-commerce subscription services.

2. Sorrell on Rentrak/ComScore, Creativity and Changing the Name of Advertising Week
"It’s something else week, but it’s not Advertising Week."

3. Snapchat Star Doesn’t Usually Watch TV … but Watches Ads When She Does
If you don’t know Julz Goddard, a.k.a. YesJulz, it’s time you met.

4. That Out-of-Home Campaign Rolling Around Advertising Week Has a Secret Message for Robots, Ad Execs
Binary codes on out-of-home ads rolled (and trolled) Advertising Week.

5. Startups: R/GA Says If You Can’t Beat Them, Join Them
"It’s pretty hard to be an agency right now."