Brasil conquista 34 estatuetas em Londres

Isabella Lessa
5 de novembro de 2018 - 8h00

Com 34 estatuetas – 5 Ouros, 13 Pratas e 16 Bronzes – o Brasil foi o sexto país mais premiado da 33ª edição do London International Awards. Oito troféus entregues à campanha “Endless Stories” renderam à AlmapBBDO o título de Regional Agency of the Year for South America. O trabalho criado para Getty Images foi premiado com 1 Ouro em Branded Entertainment, além de 3 Pratas e 4 Bronzes.

O case “Next”, da R/GA para Bradesco, ganhou 2 Ouros – um em Digital – User Interface & Navigation e outro em Digital – User Experience. O banco digital emplacou, ainda, 2 Pratas e 2 Bronzes. Com “Re-reborn”, trabalho criado para o Clube de Criação, a FCB Brasil ganhou 1 Ouro em Digital – Typography. A Grey Brasil recebeu 1 Ouro com “Detector de Corrupção”, para o Reclame Aqui, na categoria The New – Creative Technology (confira todos os troféus brasileiros ao final da nota).

Confira todas as brasileiras vencedoras:

AlmapBBDO
Ouro – Branded Entertainment – “Endless Stories”, para Getty Images
Prata – Digital – Business-to-Business – “Endless Stories”, para Getty Images
Prata – Digital – Copywriting – “Endless Stories”, para Getty Images
Prata – TV/Cinema/Online Film – Branded Content – “Endless Stories”, para Getty Images
Bronze – Digital – Branded Content – “Endless Stories”, para Getty Images
Bronze – Non-Traditional – Branded Content – “Endless Stories”, para Getty Images
Bronze – Non-Traditional – Business-to-Business – “Endless Stories”, para Getty Images
Bronze – Production & Post-Production – “Endless Stories”, para Getty Images

AKQA São Paulo
Prata – Branded Entertainment – Taped or Live TV Event – “Netflix Stranger Broadcast”, para Netflix
Prata – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film – “Netflix Stranger Broadcast”, para Netflix

Cheil Brasil
Bronze – Digital – “Audio Chords”, para Samsung

FCB Brasil
Ouro – Digital – “Re-Reborn”, para Clube de Criação
Bronze – Design – “100 Things To Do In Brazil Before You”, para Estadão
Bronze – Design – Use of Typography – “Early Adopters are Late”, “Next is the New Last”, “This is so Last Scroll”, “Old is the New Old”, “Old School”, para Clube de Criação
Finalista – Design – Art Direction – “100 Things To Do In Brazil Before You”, para Estadão

Grey Brasil
Ouro – The NEW – Creative Technology – “Detector de Corrupção”, para Reclame Aqui
Prata – Non-Traditional – Public Service/Social – “Detector de Corrupção”, para Reclame Aqui
Finalista – Integration – Public Service/Social Awareness – “Detector de Corrupção”, para Reclame Aqui

J. Walter Thompson
Prata – Radio & Audio – Campaign – “Formula Songs”, para Sprite
Finalista – Music & Sound – Music Original – “Formula Songs”, para Sprite
Finalista – Social Influencers – Celebrity/Brand Partnership – “Coca-Cola Fan Feat”, para Coca-Cola

McCann Health
Bronze – Health & Wellness – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Health & Wellness – Craft – Art Direction – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Health & Wellness – Craft – Illustration – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Medical – Craft – Art Direction – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Bronze – Medical – Craft – Illustration – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento
Finalist – Medical – “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”, para Hospital Moinhos de Vento

R/GA São Paulo
Ouro – Digital – UI – User Interface & Navigation – “Next”, para Bradesco
Ouro – Digital – UX – User Experience – “Next”, para Bradesco
Prata – Design – Brand Identity – “Next”, para Bradesco
Prata – Digital – Banking/Financial/Insurance – “Next”, para Bradesco
Bronze – Design – Logos – “Next”, para Bradesco
Bronze – Digital – “Next”, para Bradesco

Saigon Filmes
Prata – Production & Post-Production – “#SHUTUPDEATH”, para Médecins du Monde
Bronze – Production & Post-Production – Cinematography – “#SHUTUPDEATH”, para Médecins du Monde
Finalista – Production & Post-Production – Editing – “#SHUTUPDEATH”, para Médecins du Monde

WMcCann
Prata – Health & Wellness – Craft – “The Fall”, para Hospital de Amor
Prata – Health & Wellness – Craft – Music & Sound Design – “The Fall”, para Hospital de Amor
Bronze – Health & Wellness – Health Institutions/Insurance – “The Fall”, para Hospital de Amor

Yourmama
Prata – Digital – Mobile Advertising – “Horizontal x Vertical”, para Volkswagen