jurado Eduardo Rocha

Caloi - CMO Caloi

As the Chief Marketing Officer at Caloi, I lead the marketing, trade marketing, sales, and new business development teams for the leading bicycle manufacturer in Brazil. I have 17+ years of experience in various industries, including pharmaceuticals, nutrition, and consumer goods, where I have developed and delivered innovative and sustainable solutions for diverse markets and customers.

I have a passion for creating value and impact for the cycling market and community, both locally and globally. I am the President of the Board of Directors of the Brazilian Cycling Confederation (CBC), where I work to promote and support the development of cycling as a sport, a lifestyle, and a mobility option. I have expertise in developing new products, identifying new business opportunities, managing sales and distribution channels, and enhancing trade marketing strategies. I am proactive, creative, results-oriented, and teamwork-focused, with strong commercial and relationship skills.