Fernando
ESPM - Diretor
With 24 years professional experience on Marketing, Trade Marketing and Business Development in national and multinational companies, with largely developed skills in Planning and Strategy, Products and Services Development, Advertising, Institutional Communication, Negotiation, Market Intelligence, Digital and traditional Communications and Customer Relationship Management.
In this period has developed:
– Deep understanding of industry and service markets such as education, healthcare, publicity, insurance and consumer goods.
– Strong knowledge in managing marketing and advertising plans, product development, B2B2C relationship management, new market and business development.
– Leadership of multidisciplinary teams under complex environment, leading project implementation, aligning on company strategic goals.
– Focus on customers and business solutions, constantly measuring return on investment.
– Motivation to work on knowledge and Innovation, Communication and People.
