Ricardo Cesar
Ideal - CEO
Ricardo Cesar is the founder and global CEO at Ideal, a communications and PR firm that is part of WPP. He is also a member of the Global Leadership Council at Hill + Knowlton Strategies (H+K), one of the biggest PR networks in the world, with 80 offices in all continents. Ideal is a global H+K subsidiary with operations in Brazil, Mexico, USA and Europe.
Ricardo has taken a special interest in reputation management amid the digital evolution that is transforming the way the public consumes and shares information.
In 2017 Cesar was featured at the PRWeek Global Power Book, a list of the most influential PR professionals around the world. In 2019 he sat at the jury of the SABRE Awards in Latin America, the most important PR award in the region. In 2023 he was invited to the jury at PRWeek Global Awards. Also in 2023 he was selected one of the “15 people to watch” by Provoke Media.
