Here it is, Revista da Criação magazine reaching you with very distinguished content. In October last year, I had this great idea of going on the Elisabeth Arden advertising circuit - trip to visit major agencies worldwide in cities such as Buenos Aires, Miami, New York, London and Amsterdam. At the same time, the M&M Group rolled out the Wave Festival in Rio. So we decided to have RCpublished yearly for the May Festival.

The proposition of having a Special Report in this issue which traces the profile of 12 visited agencies - Santo, Crispin Porter + Bogusky, Taxi, StrawberryFrog, Nitro, Droga5, Anomaly, Mother, Naked, Wieden + Kennedy, KesselsKramer and 180 - is to take a look outside and open wide angle lens to a full-frame comparing to our current field of view. Capturing through observation and analysis of solid examples how such agencies are promptly responding to the transformations of which the global communication environment is undergoing.

While planning for the trip, an idea came up - to map out Brazilian professionals, especially those in the creative area who have well established careers abroad. Who are they? Why did they choose to take that path? What lessons have they learnt? And mainly, how did the fact that they are Brazilians influence their international work? Such answers may be found through 25 testimonials given to our special collaborator, Pyr Marcondes, who was able to spot these top notch players in the great European and American markets, but also in locations such as Dubai and Moscow. Many are not well known around here but they are making a difference in their markets and have become transformation characters imposed by a globalization.

To top it off, we deliver a rich collection of testimonials on how and where it is possible today to go after references to come up with an idea and develop unique and inspiring work. At the era of You Tube and Web 2.0, where are all these sources?

Three super articles having something in common: they show - from different perspectives - the transformation the world is going through today and the never ending increasing challenge of creative professionals to actually take part in a significant way. Enjoy your reading!