Comunicação

Veja todos os comerciais do Super Bowl 56

Mais valioso intervalo comercial do mundo teve filmes de marcas como Amazon, Budweiser, Meta, General Motors, Nissan e Salesforce

i 14 de fevereiro de 2022 - 7h30

A edição 56 do Super Bowl, mais uma vez, honrou o título de produto televisivo mais valioso do mundo. A vitória do Los Angeles Rams sobre o Cincinnati Bengels nesse domingo, 13, exibiu dezenas de filmes publicitários de marcas dos variados segmentos.

A NBC, rede de TV dos Estados Unidos responsável pela transmissão, anunciou, dias antes, que havia comercializado todos os espaços publicitários disponíveis para os intervalos do jogo. De acordo com a imprensa internacional, os valores cobrados para as marcas aparecerem cerca de 30 segundos chegaram a US$ 7 milhões.

No Brasil, o evento foi transmitido pela ESPN, na TV paga, e pela RedeTV, na TV aberta.

Veja, abaixo, a lista (em ordem alfabética das marcas) elaborada pelo Advertising Age com todos os comerciais exibidos nos Estados Unidos, durante o intervalo do Super Bowl 2022.

Amazon Alexa
“Mind Reader” – Lucky Generals

Amazon Prime Video
“TNF Football is Open” – Wieden+Kennedy

Avocados from Mexico
“Coliseum Tailgate” – GSD&M

https://www.youtube.com/watch?v=SVI2AQj_eU0

BMW
“Zeus and Hera” – Goodby Silverstein & Partners

Booking.com
“Booking.yeah” – Horses & Mules, Mindshare

Bud Light Next
“Zero in the Way of Possibilities” – Wieden+Kennedy NY

https://www.youtube.com/watch?v=c3fELinsiAI

Bud Light Seltzer Hard Soda
“Land of Loud Flavors” – Wieden+Kennedy NY

Budweiser
“A Clydesdale’s Journey” – Vaynermedia

https://www.youtube.com/watch?v=nPBxJ2yar-A

Caesars Sportsbook
“Sit Down Dinner” -Ten6

https://www.youtube.com/watch?v=jfG_d-0X2ZI

Carvana
“We’ll Drive You Happy” – Ih-House

CoInbase
“WAGMI” – Accenture Interactive/

https://www.youtube.com/watch?v=1zLsUhOCqyU

Crypto.com
“SpringHill Co.

https://www.youtube.com/watch?v=FUygWsIj_GU

Cue Healthy
“Andy” – Doner

Cutwater
“Here’s to the Lazy Ones” – AKQA

https://www.youtube.com/watch?v=nOZWYY82ekU

DraftKIngs
“Fortune: Life’s a Gamble” – Vaynermedia

https://www.youtube.com/watch?v=yrQnUFOTkHs

E-Trade
“Off The Grid” – Mullen Lowe New York

https://www.youtube.com/watch?v=4XTdIxmY5UI

eToro
“Flyind Yor way” – Alldayeveryday

https://www.youtube.com/watch?v=7O4rP3qwlfo

Expedia
“Stuff” – Anomaly

Frito-Lay Flamin’Hot Cheetos and Doritos
“Unleash your Flamin’Hot” – Goodby Silverstein & Partners

FTX
“Don’t Miss Out” – dentsuMB

https://www.youtube.com/watch?v=4UvkmbugpvU

General Motors
“Dr. EV-il” – McCann

https://www.youtube.com/watch?v=uEuEBT0TWQE

General Motors Silverado EV
“New Generation” – McCann

https://www.youtube.com/watch?v=2bZYqFsU72Y

Gillette Labs
“A Quick & Easy Shave” – Grey

https://www.youtube.com/watch?v=2bZYqFsU72Y

Google Pixel
“Seen on Pixel” – GUT

Greenlight
“I’ll Take It” – Haymaker

Hellmann’s
“Mayo Tackles Food Waste” – Wunderman Thompson

Hologic
“Her Health is Her Health” – Che Creative

Intuit, Quickbooks
“Early Start” – TBWA/Chiat

https://www.youtube.com/watch?v=l6R8L6Bqrm4

Intuit, TurboTax
“Matchmaker” – Wiedenn+Kennedy

https://www.youtube.com/watch?v=JFFmnRg1CmE

Irish Spring
“Welcome to the Irish Spring” – Ten6

https://www.youtube.com/watch?v=656ONxP4t68

Kla
“Robo Dog” – David & Goliath

https://www.youtube.com/watch?v=HoNMz_OV_dI

Lay’s
“Stay Golden” – Highdive

Meta
“Old Friends, New Fun” – Anomaly

https://www.youtube.com/watch?v=LcmAlpIp3oM

Michelob Ultra
“Superior Bowl” – Wieden+Kennedy NY

Michelob Ultra Organic Seltzer
“Caddy” – Wieden+Kennedy NY

NFL
“Bringing Down the House” – 72AndSunny

https://www.youtube.com/watch?v=8PhfMtZce1k

Nissan
“Thrill Driver” – TBWA

https://www.youtube.com/watch?v=Bu56KAaIcac

Planet Fitness
“What’s Gotten into Lindsay?” – Publicis

Polestar
“No Compromises” – Forseman & Bodenfors

Pringles
“Pringles Stuck In” – Grey

Rakuten
“High Stakes” – In House

https://www.youtube.com/watch?v=ft2aU_spYRo

Rocket Mortgage
“Dream House” – Highdive

https://www.youtube.com/watch?v=ukLeyxOA8uk

Salesforce
“New Frontier” – In-House

https://www.youtube.com/watch?v=tIp251KCz6k

Sam’s Club
“Like a VIP” – VMLY&R

Sckechers
“Legalize” – In-House”

Sckechers
“On The Road” – In-House

Squarespace
“Everything to Shell Anything” – Ih-House

https://www.youtube.com/watch?v=oDBxO2EzwyI

T-Mobile
“Miley Cyrus Sings a Song for 5G Phones” – Panay Films

https://www.youtube.com/watch?v=nHR33K02_vo

T-Mobile
“Dolly Parton and Miley Cyrus Help 5G Phone’s Dreams Come True” – Panay Films

https://www.youtube.com/watch?v=kmqW6nmC3Po

T-Mobile
“Zach Braff and Donald Faison Sing a Duet for Home Internet” – Panay Films

https://www.youtube.com/watch?v=6Pr_TduMieM

Taco Bell
“The Grande Escape” – Deutsch LA

Toyota
“Brothers” – Saatch & Saatchi

https://www.youtube.com/watch?v=u3pbC74bf8E

Toyota
“The Joneses” – Saatchi & Saatchi

https://www.youtube.com/watch?v=AtQIz5pkwwg

Turkish Airlines
“We Are All Conected” – Whale

https://www.youtube.com/watch?v=QTKtQF_o63Y

Uber Eats
“Uber Don’t Eats” – Special Group U.S

https://www.youtube.com/watch?v=QTKtQF_o63Y

Verizon
“Goodbye, cable” – McCann WorldGroup

https://www.youtube.com/watch?v=Z6HbCcSKJGQ

Vromm
“Flake the Musical” – Anomaly

https://www.youtube.com/watch?v=9f0W1YyZVA4

Wallbox
“Can #SuperchargedSeth embrace electricity again?” – The David Agency

WeatherTech
“Special Ops: Fit Crew” – Pinnacle Advertising