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De Amazon a Wix: veja todos os comerciais do Super Bowl 2019

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De Amazon a Wix: veja todos os comerciais do Super Bowl 2019

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De Amazon a Wix: veja todos os comerciais do Super Bowl 2019

Robôs, celebridades e diversos elementos tecnológicos predominaram nos intervalos comerciais da edição 53 da grande final da NFL


4 de fevereiro de 2019 - 8h32

 

Com informações do Advertising Age

A sexta vitória do New England Patriots na noite desse domingo, 3, ilustrou, mais uma vez, um show de criatividade de agências e marcas que querem tirar proveito do programa televisivo mais visto na TV dos Estados Unidos. Enquanto a equipe liderada por Tom Brady vencia a disputa final da NFL pela sexta-vez – consagrando-se, ao lado do Pittsburgh Steelers, o maior vencedor da história do grande jogo – a TV exibiu dezenas de peças publicitárias que apostaram em robôs, tecnologia e maior representatividade feminina.

Confira, em ordem alfabética, os comerciais exibidos no intervalo do Super Bowl, exibidos no canal de TV CBS, nos EUA:

Amazon Alexa – “Not Everything Makes the Cut”
Lucky Generals and Amazon’s in-house agency

ADT – “Real Protection Lauch”
Bear in the Hall

https://youtu.be/IQ1_L_qhzdg


Audi – “Cashew”

Venables Bell & Partners

https://www.youtube.com/watch?v=lm2ZLgNcmB8


Avocados from Mexico – “Top Dog”
EnergyBBDO

https://www.youtube.com/watch?v=cGyQy84Bmn8


Bon & Viv Spiked Seltzer, “The Pitch”
Bullish


Bubly, “Can I Have a Bublé?”
Goodby, Silverstein & Partners

https://www.youtube.com/watch?v=IvEe5FiA2vo

Bud Light – “Special Delivery”
Wieden + Kennedy Nova York

https://www.youtube.com/watch?v=LkHvj_KEHBk

Bud Light – “Medievel Barbers
Wieden + Kennedy Nova York

https://www.youtube.com/watch?v=REgmqFc0lVI&index=2&list=PLjncHZSg0GNG4tqvERLGFbbcikuTZMVan

Bud Light – “Two Trojan Horse Occupants”
Wieden + Kennedy Nova York

https://youtu.be/IFaEPxojZ7U


Bud Light/HBO, “Joust”
Wieden & Kennedy New York

https://youtu.be/QoLiRI5swVk


Budweiser – “Wind Never Felt Better”
David Miami

https://youtu.be/B6VciSoR1iQ


Bumble, “The Ball Is in Her Court”
FlyteVu, WPP’s VMLY&R

https://www.youtube.com/watch?v=qOcw43cLu-4


Burger King, “Eat Like Andy”
David Miami and MullenLowe

https://www.youtube.com/watch?v=8fIfPKpY7HQ


Colgate Total, “Close Talker”
WPP’s Red Fuse Communications

https://www.youtube.com/watch?v=z-o_LI8-5oY


Devour – “Devour Food Porn Addiction”
David Miami

https://www.youtube.com/watch?v=K3ru5uycNNw


Doritos, “Now It’s Hot”
Goodby, Silverstein & Partners

https://youtu.be/WTMzIZhI7q8


Expensify – “Expensify This”
JohnXHannes New York


Google Translate – “100 Billion Words”
Google Creative Lab; Media by PHD and Essence

https://youtu.be/uXfJc8up6cM


Google – “Job Search for Veterans”
Google Creative Lab; Media by PHD and Essence

https://youtu.be/fJopp9RlPJc


Hyundai – “The Elevator”
Innocean Worldwide

https://youtu.be/B5FzKB5TW0Y


Kia – “Give It Everything”
David & Goliath

https://youtu.be/u_awpNKfjDk


M&Ms – “Bad Passengers”
BBDO New York

https://www.youtube.com/watch?v=5CCRNmmnG3c


Mercedes-Benz – “Say the Word”
Merkley & Partners

https://www.youtube.com/watch?v=R84j8pmH-d0


Michelob Ultra – “Robots”
FCB Chicago

https://www.youtube.com/watch?v=nNfv9wsttKE


Michelob Ultra Pure Gold – “The Pure Experience”
FCB Chicago

https://www.youtube.com/watch?v=LXmlN9BAddg


Microsoft – “We All Win”
McCann WorldGroup

https://www.youtube.com/watch?v=CM2QJO2IDFo


Mint Mobile –  “Chunky Style Milk? That’s Not Right”

In-house


NFL – “The 100 Year Game”
72andSunny

https://www.youtube.com/watch?v=tJjiIuH1VnY


Norwegian Cruise Line –  “Good to Be Free”
BBDO Atlanta

https://www.youtube.com/watch?v=dJ72Gik0Eso


Olay – “Killer Skin”
Saatchi & Saatchi

https://www.youtube.com/watch?v=3KuQ4i_VSso


Pepsi – “More Than OK”
Goodby, Silverstein & Partners

https://www.youtube.com/watch?v=G9xy3cdykJs


Persil ProClean – “The Deep Clean Level”
DDB New York


Planters – “Crunch Time”
VaynerMedia


Pringles – “Sad Device”
WPP’s Grey


SimpliSafe – “SimpliSafe Home Security”
Preacher

https://youtu.be/_rnrEQBieIQ


Skechers – “Easy Life”
Siltanen & Partners
Sprint -“Best of Both Worlds”
Droga5

https://www.youtube.com/watch?v=W2oUB6Rbvho


Stella Artois – “Change Up The Usual”
Mother New York


T-Mobile – “Holy Scroller,” “What’s for Dinner,” “Lyfted,” “Dad”
Panay Films

https://youtu.be/X8xhvjpKdpQ

https://youtu.be/xTEIPTnb7lE

https://youtu.be/Kxwp3WuWwxY

https://youtu.be/IEezKZ5XM4g


Toyota – “Toni”
Burrell Communications

https://www.youtube.com/watch?v=qB67mHuiXcs


Toyota Supra – “Wizard”
Saatchi & Saatchi

https://www.youtube.com/watch?v=u1LSwcwnpo4


TurboTax -“RoboChild”
Wieden & Kennedy Portland
https://www.youtube.com/watch?v=JIRX3yWhgZI


Turkish Airlines – “The Journey”
Anomaly

https://www.youtube.com/watch?v=C5CbPzfzhnw


Verizon – “The Coach Who Wouldn’t Be Here”
McCann

https://www.youtube.com/watch?v=k4jhnhjortA


Washington Post – “Democracy Dies in Darkness”
Mark Woollen and Associates


WeatherTech Pet Comfort – “Scout”
Pinnacle Advertising


WeatherTech – “CupFone”
Pinnacle Advertising


Wix.com Official 2019 Big Game Ad with Karlie Kloss
Internal agency

Trailers e teasers
Como é de tradição, parte dos comerciais do Super Bowl são de teasers de filmes e séries que, em breve, devem estar disponíveis na TV ou em plataformas de streaming. Nesse domingo, 3, os espectadores puderam ver mais detalhes de Capitã Marvel, Avengers: Endgame e da terceira temporada de The Handmaid’s Tale. Veja abaixo os teasers exibidos no intervalo:

https://www.youtube.com/watch?v=PuWg6AyzETg

https://www.youtube.com/watch?v=FLGxnOXqE78

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