De Amazon a Wix: veja todos os comerciais do Super Bowl 2019
Robôs, celebridades e diversos elementos tecnológicos predominaram nos intervalos comerciais da edição 53 da grande final da NFL
4 de fevereiro de 2019 - 8h32
Com informações do Advertising Age
A sexta vitória do New England Patriots na noite desse domingo, 3, ilustrou, mais uma vez, um show de criatividade de agências e marcas que querem tirar proveito do programa televisivo mais visto na TV dos Estados Unidos. Enquanto a equipe liderada por Tom Brady vencia a disputa final da NFL pela sexta-vez – consagrando-se, ao lado do Pittsburgh Steelers, o maior vencedor da história do grande jogo – a TV exibiu dezenas de peças publicitárias que apostaram em robôs, tecnologia e maior representatividade feminina.
Confira, em ordem alfabética, os comerciais exibidos no intervalo do Super Bowl, exibidos no canal de TV CBS, nos EUA:
Amazon Alexa – “Not Everything Makes the Cut”
Lucky Generals and Amazon’s in-house agency
ADT – “Real Protection Lauch”
Bear in the Hall
Audi – “Cashew”
Venables Bell & Partners
https://www.youtube.com/watch?v=lm2ZLgNcmB8
Avocados from Mexico – “Top Dog”
EnergyBBDO
https://www.youtube.com/watch?v=cGyQy84Bmn8
Bon & Viv Spiked Seltzer, “The Pitch”
Bullish
Bubly, “Can I Have a Bublé?”
https://www.youtube.com/watch?v=IvEe5FiA2vo
Bud Light – “Special Delivery”
Wieden + Kennedy Nova York
https://www.youtube.com/watch?v=LkHvj_KEHBk
Bud Light – “Medievel Barbers“
Wieden + Kennedy Nova York
https://www.youtube.com/watch?v=REgmqFc0lVI&index=2&list=PLjncHZSg0GNG4tqvERLGFbbcikuTZMVan
Bud Light – “Two Trojan Horse Occupants”
Wieden + Kennedy Nova York
Bud Light/HBO, “Joust”
Wieden & Kennedy New York
Budweiser – “Wind Never Felt Better”
Bumble, “The Ball Is in Her Court”
FlyteVu, WPP’s VMLY&R
https://www.youtube.com/watch?v=qOcw43cLu-4
Burger King, “Eat Like Andy”
David Miami and MullenLowe
https://www.youtube.com/watch?v=8fIfPKpY7HQ
Colgate Total, “Close Talker”
WPP’s Red Fuse Communications
Doritos, “Now It’s Hot”
Goodby, Silverstein & Partners
Expensify – “Expensify This”
JohnXHannes New York
Google Translate – “100 Billion Words”
Google Creative Lab; Media by PHD and Essence
Google – “Job Search for Veterans”
Google Creative Lab; Media by PHD and Essence
Hyundai – “The Elevator”
Innocean Worldwide
Kia – “Give It Everything”
M&Ms – “Bad Passengers”
BBDO New York
https://www.youtube.com/watch?v=5CCRNmmnG3c
Mercedes-Benz – “Say the Word”
https://www.youtube.com/watch?v=R84j8pmH-d0
Michelob Ultra – “Robots”
FCB Chicago
https://www.youtube.com/watch?v=nNfv9wsttKE
Michelob Ultra Pure Gold – “The Pure Experience”
FCB Chicago
https://www.youtube.com/watch?v=LXmlN9BAddg
Microsoft – “We All Win”
McCann WorldGroup
https://www.youtube.com/watch?v=CM2QJO2IDFo
Mint Mobile – “Chunky Style Milk? That’s Not Right”
In-house
NFL – “The 100 Year Game”
https://www.youtube.com/watch?v=tJjiIuH1VnY
Norwegian Cruise Line – “Good to Be Free”
BBDO Atlanta
https://www.youtube.com/watch?v=dJ72Gik0Eso
Olay – “Killer Skin”
Saatchi & Saatchi
https://www.youtube.com/watch?v=3KuQ4i_VSso
Pepsi – “More Than OK”
Goodby, Silverstein & Partners
https://www.youtube.com/watch?v=G9xy3cdykJs
Persil ProClean – “The Deep Clean Level”
DDB New York
Planters – “Crunch Time”
Pringles – “Sad Device”
SimpliSafe – “SimpliSafe Home Security”
Skechers – “Easy Life”
Siltanen & Partners
Droga5
https://www.youtube.com/watch?v=W2oUB6Rbvho
Stella Artois – “Change Up The Usual”
T-Mobile – “Holy Scroller,” “What’s for Dinner,” “Lyfted,” “Dad”
Panay Films
Toyota – “Toni”
Burrell Communications
https://www.youtube.com/watch?v=qB67mHuiXcs
Toyota Supra – “Wizard”
https://www.youtube.com/watch?v=u1LSwcwnpo4
TurboTax -“RoboChild”
https://www.youtube.com/watch?v=JIRX3yWhgZI
Turkish Airlines – “The Journey”
https://www.youtube.com/watch?v=C5CbPzfzhnw
Verizon – “The Coach Who Wouldn’t Be Here”
McCann
https://www.youtube.com/watch?v=k4jhnhjortA
Washington Post – “Democracy Dies in Darkness”
Mark Woollen and Associates
WeatherTech Pet Comfort – “Scout”
WeatherTech – “CupFone”
Wix.com Official 2019 Big Game Ad with Karlie Kloss
Internal agency
Trailers e teasers
Como é de tradição, parte dos comerciais do Super Bowl são de teasers de filmes e séries que, em breve, devem estar disponíveis na TV ou em plataformas de streaming. Nesse domingo, 3, os espectadores puderam ver mais detalhes de Capitã Marvel, Avengers: Endgame e da terceira temporada de The Handmaid’s Tale. Veja abaixo os teasers exibidos no intervalo:
https://www.youtube.com/watch?v=PuWg6AyzETg
https://www.youtube.com/watch?v=FLGxnOXqE78
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