AT&T pensa agora como player de mídia que é e tem planos para HBO

Pyr Marcondes
9 de julho de 2018 - 9h33

AT&T’s big plans for HBO
If anyone thought AT&T would keep its hands off of HBO, we have a bridge to sell you. Following its acquisition of Time Warner, AT&T has big plans for the cable network, according to The New York Times, which obtained a recording of a recent town hall meeting at AT&T’s headquarters in Manhattan.
The recording reveals that in an hour-long talk, Warner Media’s new CEO John Stankey, a long-time AT&T exec, said it would be a “tough year” and described a future in which HBO, according to the Times, would be “bigger and broader” in hopes of substantially increasing its subscriber base. “We need hours a day. It’s not hours a week, and it’s not hours a month. …You are competing with devices that sit in people’s hands that capture their attention every 15 minutes,” the Times reports Stankey saying, noting that the words “Netflix” and “Amazon” never crossed his lips but were clearly in his mind.