Uma influencer de 3D do Instagram e um lider do design moderno: máquinas, não seres humanos.

Pyr Marcondes
13 de agosto de 2020 - 8h25

Conheça o designer russo que está sendo considerado uma nova referência do design internacional, Nikolay Ironov. Nada mais do que um projeto de Inteligência Artificial.

“A Russian design studio has developed an AI designer and, for over a year, have been passing it off as a human. To date, the network has been used successfully in over 20 of the studio’s commercial projects.

Art. Lebedev Studio has come up with an AI genuinely capable of handling complex creative tasks, such as generating completely original logos and creating brand identities based on them.”

Clique aqui e veja os trabalhos do Nikolay.

Conheça Rachel, uma influencer do Instagram de 3D design. Uma máquina.

“Rachael is the world’s first fully automated autonomous 3D design influencer on Instagram. Built with Unreal Engine 4, her capabilities are specially designed to create “likeable” images representing popular visual languages on the platform. Since May 2020, she has been posting to the Instagram account @rachaellic one new image per day. She will continue posting without any human intervention, as long as the computer she is running on is online.

Rachael is not only a technical demonstration of the capabilities of real-time rendering, automation, and AI. Rachael intents to critically examine the consumption of contemporary imagery in the fast-paced social media landscape. Due to the continuously growing speed of how images are consumed on Instagram, the more successful (liked) images are the ones displaying an immediate, visually pleasing impression. On the contrary, images embodying deeper meanings or more complex ideas fail to be as popular, since they require more time to be seen and understood.”

Clique aqui e veja os trabalhos da Rachel.

(*) Obrigado Alexandre Bassora, da Audaz, e Tiago Marcondes, Os Alton/Lobo Vetor Zero pelas dicas.