Estudo da Deloitte mostra Indústria 4.0 e futuro do CMO nela

Pyr Marcondes
18 de abril de 2018 - 8h18

Para o CMO, a má notícia é:

“The net result is CMOs have the shortest average tenure among all C-suite roles, as they either lose their jobs due to perceived underperformance or become frustrated and move on. Many organizations, for their part, suffer the opportunity cost of value not realized due to the CMO’s difficulties in making a meaningful impact on activities across the enterprise.”

Já a boa notícia pode ser (depende de você):

“The good news is that many organizations see the need for CMOs to have an enterprise-wide role, less focused on pure tactics. One reason is the growing realization that, empowered by the information age, consumers are steadily gaining more power in the consumer-business relationship. For many organizations, push marketing is no longer sufficient. Instead, organizations are seeking out ways to engage customers with messaging that better speaks to their needs and values, establishing an ongoing relationship rather than a transactional one.”

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