Emprego no setor de Internet Media triplicou na década
Os dados são do mercado norte-americano, mas são um indicador do que pode também acontecer no Brasil. Os empregos em mídia ligados a internet cresceram, enquanto nos demais setores como jornais, revistas e até TV, caíram. No balanço geral, 20 mil vagas desapareceram do mercado desde 2009.
INTERNET MEDIA EMPLOYMENT HAS TRIPLED OVER THE PAST DECADE
Employment at internet media firms has more than tripled to 277,000 jobs since the Great Recession ended in June 2009, according to Ad Age Datacenter’s analysis of job figures from the Bureau of Labor Statistics. Over that period, internet media’s share of U.S. media jobs has surged to 36 percent from 11 percent.
TV and radio have roughly maintained their share of media jobs. Broadcast TV and cable TV together account for 25 percent of media jobs now, down slightly from 26 percent in 2009. Radio’s share of media jobs is 11 percent, compared to 12 percent in 2009.
The big losses came in print media. Newspapers’ share of U.S. media jobs tumbled to 17 percent from 35 percent. Magazines now account for 11 percent of media jobs, down from 16 percent in 2009.
Tally up the sectors, and U.S. media ventures have cut 20,000 jobs since June 2009. Internet media firms added 193,400 jobs. Employment for TV, radio, newspapers and magazines fell by 213,400 jobs.