Veja todos os comerciais exibidos nos intervalos do Super Bowl 2023

Meio & Mensagem
13 de fevereiro de 2023 - 11h06

O Super Bowl 2023 terminou com a vitória, de virada, do Kansas City Chiefs sobre o Phiadelphia Eagles diante de um público de mais de dezenas de milhares de pessoas presentes no State Farm Stadium, no Arizona, na noite de domingo, 12.

A grande decisão da NFL também foi palco de um momento histórico para a cultura pop: a cantora Rihanna foi a grande estrela do Show do Intervalo, retornado aos palcos após uma pausa de 5 anos e revelando, no Super Bowl, a gravidez de seu segundo filho.

Mais uma vez, o evento fez jus ao título de intervalo comercial mais caro do mundo. A Fox, rede de televisão dos Estados Unidos que deteve o direito de transmissão do Super Bowl, chegou a comercializar cada espaço de 30 segundos pelo valor de US$ 7 milhões. No

Para esse investimento, as marcas anunciantes abusam da criatividade e levam ao público mensagens que procuram chamar a atenção para seus produtos e serviços e se destacar em meio às demais campanhas.

No Brasil, o evento foi exibido pela RedeTV (na Tv aberta), ESPN (na TV paga) e Star+ (no streamiing).

Veja, abaixo, todos os comerciais veiculados nos intervalos do Super Bowl 57, nos Estados Unidos, em lista feita pelo Ad Age.

Amazon
“Saving Swayer”- In house

Astellas
“Heat on the Street?” -Saatchi & Saatchi

https://www.youtube.com/watch?v=JsNIh6azVYc

Avocados From Mexico
“Better” –  Lerma/

https://www.youtube.com/watch?v=ewPZAcFjXNA

Booking.com
“Somewhere, Anywhere” – Zulu Alpha Kilo

Bud Light
“Hold” – Anomaly

Busch Light
“Shelter” -The Martin Agency

CrowdStrike
“Troy” – In-house

Crown Royal
“Thank You Canada” – Anomaly

https://www.youtube.com/watch?v=VUGACNfgpu4

Dexcom
“Feels Like Magic” – Marcus Thomas

 

 

Disney
“Disney100 Special Look” – In-house

https://www.youtube.com/watch?v=zrwzUYW0LcQ

DoorDash
“We Get Groceries” – The Martin Agency

https://www.youtube.com/watch?v=HepTQeP9ye0

 

Doritos
“Try Another Angle” – Goodby Silverstein & Partners

https://www.youtube.com/watch?v=GYPYfEVU62U

Downy
“Call Me Downy McBride” – Saatchi & Saatchi

DraftKings
“Kevin’s Bet” – In-house

https://www.youtube.com/watch?v=wij_Fmg8axA

Dunkin’
“‘Drive-Thru’ starring Ben Affleck” – Anomaly

 

E-Trade
“Wedding” – MullenLowe

FanDuel
“Kick of Destiny” – Wieden + Kennedy

General Motors / Netflix
“Why not an EV?” -The Community/Netflix/McCann

https://www.youtube.com/watch?v=4TPMFZv7180

Google
“Fixed on Pixel” – In-house

Heineken
“No Shrinking and Drinking” – Marvel Studios partnerships w/ Heineken, Le Pub

Hellmann’s
“Make Taste. Not Waste.” – Wunderman Thompson

https://www.youtube.com/watch?v=tl5oqxhDNcA

Jeep
“Electric Boogie” – Highdive

Kia
“Binky Dad” – David&Goliath

https://www.youtube.com/watch?v=V3SHwtLa2bE

Limit Break
In-house

https://www.youtube.com/watch?v=qtnwsmp-DQg

M&M’s
“M&Ms Super Bowl 2023” – BBDO New York

https://www.youtube.com/watch?v=kV2ARgWiGok

 

Michelob Ultra
“New Members Day” – Wieden+Kennedy

Michelob Ultra
“Episode Gossip” – Wieden+Kennedy

Miller Lite and Coors Light
“High Stakes Beer Ad” – Droga5

NFL
“Run With It” – 72andSunny

https://www.youtube.com/watch?v=5MLCf2gsC3E&t=13s

NFL
“We See You” – 72andSunny

Paramount+
“Mountain of Entertainment” – Droga5

https://www.youtube.com/watch?v=j_k4EEavN7o

Peacock
“Charlie Calls Bullsh*t” – EssenceMediaCom

https://www.youtube.com/watch?v=mTnavAlWnJg

Pepsi Zero Sugar
“Great Acting or Great Taste Steve Martin” – VaynerMedia

Pepsi Zero Sugar
“Great Acting or Great Taste Ben Stiller” – VaynerMedia

https://www.youtube.com/watch?v=ok38Xuc5UTE

Planters
“Made to Be Roasted’ – VaynerMedia

 

PopCorners
“Breaking Good” – In-house

https://www.youtube.com/watch?v=ZMlemd6U24Y

Pringles
“The Best of Us” – Grey

Rakuten
“Not-So Clueless” -In-house

https://www.youtube.com/watch?v=PDh7W0WFTd8

 

Ram
“Premature Electrification” – Highdive

https://www.youtube.com/watch?v=6iaUoJUdTk4

Rémy Martin
“Inch by Inch” – Fred & Farid New York

https://www.youtube.com/watch?v=ex1P-cXIKUE

 

Skechers
“All Walks of Life” – SKX Studios

 

Squarespace
“The Singularity” – In-house

T-Mobile
“New Year. New Neighbor” – In-house with Panay Films

T-Mobile
“The Re-Write” – In-house with Panay Films

Temu
“Shop Like a Billionaire” – Saatchi & Saatchi

https://www.youtube.com/watch?v=RgNuwb9lpeg

The Farmer’s Dog
“Forever” – In-house

 

The Servant Christian Foundation
“Be Childlike” – Lerma/

The Servant Christian Foundation
“Love Your Enemies” -Lerma/

https://www.youtube.com/watch?v=f5x1RyJOwP8

Tillamook
“Block Jams”, da 72andSunny

TILLAMOOK | BLOCKJAMS S123 CHEESE INFO | Dirigido por Oriol Barbera from Surreal Hotel Arts on Vimeo.

TurboTax
“Dancer” – Wieden+Kennedy

https://www.youtube.com/watch?v=I0nfcxSQrBw

 

Uber
“One Hit for Uber One” – Special Group

https://www.youtube.com/watch?v=mnySyKAoLpI

WeatherTech
“We All Win” -Pinnacle

Workday
“Rockstar” – Ogilvy

https://www.youtube.com/watch?v=2ID-1mzRAew