Veja todos os comerciais exibidos nos intervalos do Super Bowl 2023
Grande decisão da NFL foi, mais uma vez, palco de trabalhos inéditos da indústria publicitária dos Estados Unidos
O Super Bowl 2023 terminou com a vitória, de virada, do Kansas City Chiefs sobre o Phiadelphia Eagles diante de um público de mais de dezenas de milhares de pessoas presentes no State Farm Stadium, no Arizona, na noite de domingo, 12.
A grande decisão da NFL também foi palco de um momento histórico para a cultura pop: a cantora Rihanna foi a grande estrela do Show do Intervalo, retornado aos palcos após uma pausa de 5 anos e revelando, no Super Bowl, a gravidez de seu segundo filho.
Mais uma vez, o evento fez jus ao título de intervalo comercial mais caro do mundo. A Fox, rede de televisão dos Estados Unidos que deteve o direito de transmissão do Super Bowl, chegou a comercializar cada espaço de 30 segundos pelo valor de US$ 7 milhões. No
Para esse investimento, as marcas anunciantes abusam da criatividade e levam ao público mensagens que procuram chamar a atenção para seus produtos e serviços e se destacar em meio às demais campanhas.
No Brasil, o evento foi exibido pela RedeTV (na Tv aberta), ESPN (na TV paga) e Star+ (no streamiing).
Veja, abaixo, todos os comerciais veiculados nos intervalos do Super Bowl 57, nos Estados Unidos, em lista feita pelo Ad Age.
Amazon
“Saving Swayer”- In house
Astellas
“Heat on the Street?” -Saatchi & Saatchi
https://www.youtube.com/watch?v=JsNIh6azVYc
Avocados From Mexico
“Better” – Lerma/
https://www.youtube.com/watch?v=ewPZAcFjXNA
Booking.com
“Somewhere, Anywhere” – Zulu Alpha Kilo
Bud Light
“Hold” – Anomaly
Busch Light
“Shelter” -The Martin Agency
CrowdStrike
“Troy” – In-house
Crown Royal
“Thank You Canada” – Anomaly
https://www.youtube.com/watch?v=VUGACNfgpu4
Dexcom
“Feels Like Magic” – Marcus Thomas
Disney
“Disney100 Special Look” – In-house
https://www.youtube.com/watch?v=zrwzUYW0LcQ
DoorDash
“We Get Groceries” – The Martin Agency
https://www.youtube.com/watch?v=HepTQeP9ye0
Doritos
“Try Another Angle” – Goodby Silverstein & Partners
https://www.youtube.com/watch?v=GYPYfEVU62U
Downy
“Call Me Downy McBride” – Saatchi & Saatchi
DraftKings
“Kevin’s Bet” – In-house
https://www.youtube.com/watch?v=wij_Fmg8axA
Dunkin’
“‘Drive-Thru’ starring Ben Affleck” – Anomaly
E-Trade
“Wedding” – MullenLowe
FanDuel
“Kick of Destiny” – Wieden + Kennedy
General Motors / Netflix
“Why not an EV?” -The Community/Netflix/McCann
https://www.youtube.com/watch?v=4TPMFZv7180
Google
“Fixed on Pixel” – In-house
Heineken
“No Shrinking and Drinking” – Marvel Studios partnerships w/ Heineken, Le Pub
Hellmann’s
“Make Taste. Not Waste.” – Wunderman Thompson
https://www.youtube.com/watch?v=tl5oqxhDNcA
Jeep
“Electric Boogie” – Highdive
Kia
“Binky Dad” – David&Goliath
https://www.youtube.com/watch?v=V3SHwtLa2bE
Limit Break
In-house
https://www.youtube.com/watch?v=qtnwsmp-DQg
M&M’s
“M&Ms Super Bowl 2023” – BBDO New York
https://www.youtube.com/watch?v=kV2ARgWiGok
Michelob Ultra
“New Members Day” – Wieden+Kennedy
Michelob Ultra
“Episode Gossip” – Wieden+Kennedy
Miller Lite and Coors Light
“High Stakes Beer Ad” – Droga5
NFL
“Run With It” – 72andSunny
https://www.youtube.com/watch?v=5MLCf2gsC3E&t=13s
NFL
“We See You” – 72andSunny
Paramount+
“Mountain of Entertainment” – Droga5
https://www.youtube.com/watch?v=j_k4EEavN7o
Peacock
“Charlie Calls Bullsh*t” – EssenceMediaCom
https://www.youtube.com/watch?v=mTnavAlWnJg
Pepsi Zero Sugar
“Great Acting or Great Taste Steve Martin” – VaynerMedia
Pepsi Zero Sugar
“Great Acting or Great Taste Ben Stiller” – VaynerMedia
https://www.youtube.com/watch?v=ok38Xuc5UTE
Planters
“Made to Be Roasted’ – VaynerMedia
PopCorners
“Breaking Good” – In-house
https://www.youtube.com/watch?v=ZMlemd6U24Y
Pringles
“The Best of Us” – Grey
Rakuten
“Not-So Clueless” -In-house
https://www.youtube.com/watch?v=PDh7W0WFTd8
Ram
“Premature Electrification” – Highdive
https://www.youtube.com/watch?v=6iaUoJUdTk4
Rémy Martin
“Inch by Inch” – Fred & Farid New York
https://www.youtube.com/watch?v=ex1P-cXIKUE
Skechers
“All Walks of Life” – SKX Studios
Squarespace
“The Singularity” – In-house
T-Mobile
“New Year. New Neighbor” – In-house with Panay Films
T-Mobile
“The Re-Write” – In-house with Panay Films
Temu
“Shop Like a Billionaire” – Saatchi & Saatchi
https://www.youtube.com/watch?v=RgNuwb9lpeg
The Farmer’s Dog
“Forever” – In-house
The Servant Christian Foundation
“Be Childlike” – Lerma/
The Servant Christian Foundation
“Love Your Enemies” -Lerma/
https://www.youtube.com/watch?v=f5x1RyJOwP8
Tillamook
“Block Jams”, da 72andSunny
TILLAMOOK | BLOCKJAMS S123 CHEESE INFO | Dirigido por Oriol Barbera from Surreal Hotel Arts on Vimeo.
TurboTax
“Dancer” – Wieden+Kennedy
https://www.youtube.com/watch?v=I0nfcxSQrBw
Uber
“One Hit for Uber One” – Special Group
https://www.youtube.com/watch?v=mnySyKAoLpI
WeatherTech
“We All Win” -Pinnacle
Workday
“Rockstar” – Ogilvy