Do melhor ao pior: todos os comerciais do Super Bowl 2018

Como faz todos os anos, o Advertising Age elaborou um ranking dos comerciais exibidos na edição deste ano do Super Bowl, marcado pela inédita vitória do Philadelphia Eagles, que bateu o New England Patriots, na partida realizada na noite desse domingo, 4, em Minneapolis.

Detentor do intervalo comercial mais caro do mundo, o Super Bowl é uma das maiores vitrines da criatividade publicitária no planeta. Dezenas de marcas investem para aproveitar a visibilidade da partida e levar sua mensagem aos consumidores.

Confira todos os comerciais exibidos na 52ª edição do Super Bowl, de acordo com os critérios do Advertising Age. A lista inicia com os melhores filmes, na opinião editorial da publicação norte-americana, e, na sequência, segue até os comerciais menos criativos:

Amazon Alexa – Lucky Generals (in-house)

https://www.youtube.com/watch?v=ksnvi6c9sAk

Tourism Australia – Droga5

Sprint – Droga5

https://www.youtube.com/watch?v=XHpEJRsHefM

NFL- Grey New York

https://www.youtube.com/watch?v=KUoD-gPDahw

Febreze – Grey New York

https://www.youtube.com/watch?v=L6FyholrU68

Tide – Saatchi & Saatchi

https://www.youtube.com/watch?v=jO553ijYaJw

Tide (another) – Saatchi & Saatchi

https://www.youtube.com/watch?v=TnpK0nj-aqk

Tide (yet another) – Saatchi & Saatchi

https://www.youtube.com/watch?v=qkcZbhTAznQ

Tide (It’s Yet Another Tide Ad Again) – Saatchi & Saatchi

https://www.youtube.com/watch?v=L4NbT_XQ_eE

Doritos/Mtn Dew – Goodby, Silverstein & partners

https://www.youtube.com/watch?v=4eKYR_iL5eU

Wendy’s – VML

E-Trade – MullenLowe

https://www.youtube.com/watch?v=3ILxrRlf3KY

Intuit – Phenomenon/Passion Animation Studios

https://www.youtube.com/watch?v=o_eOJ6SlO-o

Lexus – Walton Isaacson

https://www.youtube.com/watch?v=p65c5NaAcvk

Bud Light (Bud Knight) – Wieden & Kennedy

https://www.youtube.com/watch?v=Zr4md5OqL60

Bud Light (Ye Olde Pep Talk) – Wieden & Kennedy

https://www.youtube.com/watch?v=77NX05V6tq8

Toyota – Saatchi & Saatchi

https://www.youtube.com/watch?v=UrGu6H8t2gU

Blacture – McKinney

https://www.youtube.com/watch?v=SyxMFBLsrhw

Quicken Loans – Huge

https://www.youtube.com/watch?v=7trGuZiJeyo

Avocados from Mexico – GSD&M

https://www.youtube.com/watch?v=ijVLdH5dt-c

Michelob Ultra – FCB Chicago

https://www.youtube.com/watch?v=MQOvMnRK7Z8

Jeep – DDB Chicago

Ram Trucks – Goodby, Silverstein & Partners

https://www.youtube.com/watch?v=cqg5oc20nxk

Kia – David & Goliath

https://www.youtube.com/watch?v=0YVbVXOjJv4

Squarespace – In-house

TurboTax – Wieden & Kennedy

https://www.youtube.com/watch?v=YrzxVhbDc-4

Jeep – FCB Chicago

TurboTax – Wieden & Kennedy

https://www.youtube.com/watch?v=Au0afFu9Hkc

Universal Parks & Resorts – In-house

Persil ProClean – DDB New York

Michelob Ultra – FCB Chicago

https://www.youtube.com/watch?v=kiE71P138rc

Wix.com – In-house

Turkish Airlines – 5 Senses with Dr Oz

https://www.youtube.com/watch?v=yvicqMrAHvQ

YouTube – Hook (veja aqui)

Coca-Cola – Wieden & Kennedy

https://www.youtube.com/watch?v=OPi9nTE70aA

T-Mobile – In-house/Laundry Service

https://www.youtube.com/watch?v=C-rumHvmqCA

Pepsi – In-house

Budweiser – David

https://www.youtube.com/watch?v=CxGUmtRLm5g

Diet Coke – Anomaly Los Angeles

https://www.youtube.com/watch?v=91Q0kddGWLc

WeatherTech – Pinnacle Advertising

Toyota (Mobility for All) – Saatchi & Saatchi/Dentsu

https://www.youtube.com/watch?v=9QbPS-CvSGE

Toyota (Good Odds) – Saatchi & Saatchi/Dentsu

https://www.youtube.com/watch?v=sefscV3GvWM

Verizon – McCann New York

https://www.youtube.com/watch?v=Zn99TMv0vac

Hyundai – Innocean

Stella Artois – Mother

M&Ms – BBDO New York

https://www.youtube.com/watch?v=qfZcxeqa1g4

Pringles – Grey New York

https://www.youtube.com/watch?v=dfAN88DObX8

Jeep – Arnold Worldwide

Groupon – O’Keefe, Reinhard & Paul

Ram Trucks -Highdive

https://www.youtube.com/watch?v=SlbY1tGARUA

Amazon Prime -In-house

https://www.youtube.com/watch?v=V69XYIRjKww

Hulu – In house

https://www.youtube.com/watch?v=JZtEgiFw_iU

Monster Products – NBCUniversal Content Innovation Agency (veja aqui)

Kraft – Leo Burnett

https://www.youtube.com/watch?v=1VJixjI_P3s